Programmes

Portfolio Management

WHERE

PCB Campus

FULL TIME

Monday & Thursday from 18:00h to 21:00h

LENGHT

4 Months

STARTING DATE

February 2021

LANGUAGE

English

INSCRIPTIONS

Inscriptions are now open

Goal

Postgraduate Objective

The postgraduate program is designed to acquire a strategic view over the scouting process by the industry, on how to select new compounds to develop late stage clinical phases and launch new drug for the patients

Billy Whited portrait

Areas of Knowledge

This program is focus towards the essential business development areas and transaction deal involved in pharma and biotech and the perspective to strategically design a global brand plan for a new launch

Programme Structure

1st Module

Portfolio Management
  • Portfolios Projects and Business Strategy
  • Market Intelligence Life Product Cycle
  • Licensing Deals Structure & Industry Agreements
  • Scouting and valuation of Early & Late compounds

2 months

2nd Module

Global Marketing
  • Global & Local Brand plan Design
  • Launch Strategies & Product Profile
  • Global Commercial Training (Marketing & Medical)
  • Leading a global team - Departments

2 months

3rd Module

Final Assignment
  • Value Acquisition Proposal
  • The final assignment consists in a new product value proposition to be in-licensed new into the portfolio and create the global brand plan

1 month

Apply online

Scientific Management
applied to Drug Discovery