For 25+ years, Pedro has been committed to helping individuals and organisations thrive. He is known for his ability to simplify complexity, identify inefficiencies, connect dots and imagine ideas that drive meaningful outcomes. Pedro is an internationally recognised thought leader, seasoned entrepreneur, battle-tested coach, and sought-after keynote speaker on business strategy, growth, technology and innovation.
An accomplished author, Pedro has written books on business strategy, growth, technology, sustainability and innovation. And has coached and trained over 5,000+ leaders in America, Asia and Europe. He is also faculty and consultant with EGADE Business School and Interamerican Development Bank, and international lecturer for MIT and Universidad Católica de Chile. Pedro is an international speaker and has shared stage with thought leaders like Peter Diamandis, Steve Blank, Bob Dorf, Alexander Osterwalder, Jeff Hoffman, Salim Ismail and Yves Pigneur, just to name a few.
He has received international awards and has been recognised as an innovative impact entrepreneur and active citizen by organisations such as British Council, OpenExO, Mexican Association for the Protection of IP and Mexican Association of Biotechnology and Bioengineering, among others. With a mother from Mexico, a father from Spain and ancestors from Middle East, Northern Countries and Middle Asia, Pedro brings a holistic, diverse, and global perspective to everything he does. His work has brought him to America, Asia and Europe. He speaks two languages and has lived or spent significant periods of time in Canada, USA, Spain, UK, Chile, Panamá and Perú.