Blanca Baez
Founder & CEO at DBounce Limited, London, United Kingdom
I have 25 years of commercial experience and have held leadership roles across sundry industries. I am passionate about setting strategy and executing it with high-performing teams.
I’ve specialised in the Pharma, Biotech & Healthcare sector for the past 17 years and have worked across the drug lifecycle and many therapeutic areas.
My focus and expertise is in generating and executing strategies for new disruptive technologies to enter established markets or new niches with innovative and effective business models. My performance record includes establishing and increasing product competitiveness with disruptive technologies, identifying successful monetization strategies, accelerating revenue growth, negotiating deals to generate scale.
In my most recent role, I’ve created, led and grown a new business unit through adapting data science technology and launching it to serve drug R&D and commercialization with in silico and artificial intelligence products and services.
I’ve worked across geographies (mainly North America & Europe), under global, regional and local roles and with multi-cultural and multi-discipline teams.
Beyond healthcare, I have experience in Consulting, FMCG, Government, Agri-Biotech and Education.
I hold an MBA from London Business School, and further executive and scientific education from Wharton Business School and Harvard Medical School. I set up my own start up, DBounce - a Spotify for patient data in chronic diseases.